Graphic Design

The collections of design have been established in the 1950s owing to the enthusiasm of the curator, and later the director of the museum, Radoslav Putar. The museum then actively joined the newly established institutions, professional organizations and groups of architects and artists in the promotion of design in Croatia.

The collection of graphic design is greatly important for the Museum of Arts and Crafts, and its more than 10,400 objects bear witness to an enviable culture of graphic design. The collection spans the period from the late 18th century to present. It is one of the most comprehensive collections devoted to this subject in Croatia: The collection consists of more than 5,000 exhibits, theater, political, commercial, educational and sports related posters. The collection contains more than 5,000 objects from different areas of visual communication (books, magazines, elements of visual identity, advertising material, coins, stamps, etc.).

Also, this collection is an exhaustive document of the development and activities of the Museum of Arts and Crafts, which on its projects traditionally cooperates with our renowned designers. Already in 1962, on the occasion of renewal of the permanent display, Ivan Picelj developed the visual identity of the Museum with a series of posters for the permanent collection. The poster for the ninetieth anniversary of the museum was designed by Mihajlo Arsovski, while for marking the centenary of the Museum, in 1980, Boris Bućan designed a poster (When was the last time …).

Picelj’s logo of that anniversary became the official logo of the Museum in 1987. He worked with Boris Ljubičić on the development of the museum’s present logo. Donations from our designers are an important part of the collection, such as the donation of Ljubo Babić in 1940, and a large donation of Vladimir Mirosavljević (a member of the first Croatian professional graphic design studio, Atelier Tri and Imago).

Today’s collection policy is focused on domestic design heritage. Within the holdings of the collection are almost complete designer oeuvres of Atelier Tri, Ivan Picelj, Boris Bućan, Mihajlo Arsovski and the holdings are regularly expanded with new design achievements.